Author: Manuel Blechschmidt
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How to do lean marketing
This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically. I am currently reading […]
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What do customers want? 4 psychological studies every marketer should know
This blog post is about some recent studies about consumer psychology what they like and what they do not like. This gives some hints how an online merchant should behave […]
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Pitch Marathon Recap
As you already know Incentergy participated at the second pitch marathon. Here are some pictures from us presenting our ideas to the audience.
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Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV
When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc. This blog post will give an overview about the […]
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Why multi channel attribution is a self-fulfilling-prophecy
In the last 3 years the online tracking tools like Google Analytics, Omniture, Kissmetrics or CoreMetrics made a lot of progress. Besides normal click counting they more and more turned […]
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Optimal Marketing Budget Allocation with Non Linear Solving
In this blog post we will consider that you are already running around 10,000 campaigns across 5 different channels and you know which of these are running well and producing […]