Advertising – Incentergy – Effizienzsteigerndes Projektmanagement

Marketing Controlling

In our google analytics I saw that for “marketing controlling” and “online business blog” our incentergy pages are often shown but not often clicked because we are not shown on […]

2014-02-18

Programmatic buying in the ads industry

Some weeks ago I was in cologne on the dmexco and the current trend in the online marketing industry is programmatic buying. This blog post will explain how to use […]

2013-10-06

What do customers want? 4 psychological studies every marketer should know

This blog post is about some recent studies about consumer psychology what they like and what they do not like. This gives some hints how an online merchant should behave […]

2013-08-26

Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV

When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc. This blog post will give an overview about the […]

2013-08-12

The online marketing process

Online marketing compared to offline marketing is one of the newer process sets in economics. Everybody has to learn new things quickly and the possibilities are growing every week. Some […]

2013-07-29

Why multi channel attribution is a self-fulfilling-prophecy

In the last 3 years the online tracking tools like Google Analytics, Omniture, Kissmetrics or CoreMetrics made a lot of progress. Besides normal click counting they more and more turned […]

2013-07-09