Category: Business Optimization
-
How to get the best price on ebay and get cheap gas. Optimal stopping strategies.
There are a lot of problems in the real world about perceiving the correct chance. Studies show that we humans are biased by fast decisions and that we are sometimes […]
-
How do women buy fashion?
Incentergy is working a lot together with fashion retailers and fashion brands. Therefore we have some good insights into customer behavior. This blog post will explain some behavior that we […]
-
Thoughts about project management + 3 myths busted
In the past I managed a lot of projects in ecommerce. Most of the time it was about building or optimizing online shops. This blog post summarizes some of the […]
-
How to do lean marketing
This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically. I am currently reading […]
-
Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV
When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc. This blog post will give an overview about the […]
-
Why multi channel attribution is a self-fulfilling-prophecy
In the last 3 years the online tracking tools like Google Analytics, Omniture, Kissmetrics or CoreMetrics made a lot of progress. Besides normal click counting they more and more turned […]
-
Optimal Marketing Budget Allocation with Non Linear Solving
In this blog post we will consider that you are already running around 10,000 campaigns across 5 different channels and you know which of these are running well and producing […]
-
Why you should establish a culture of uncertainty when taking business decisions
Business woman who is not certain what to do. Every company has to regularly take business decisions. It begins with hiring decisions, followed by budget allocation decisions over make-or-buy decisions and […]
-
Do you offer too many products?
A few month ago I viewed a TED talk by Barry Schwartz the author of The paradox of choice – Why less is more. He began with a little story […]