Category: Online Marketing
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Don’t be inefficient by accident 5 productivity tools you should use
This blog post will explain some tools that me and my team at Incentergy are applying for exceptional productivity. Most of them are not specific for IT and can be […]
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Explaining scrum as a baseball game
Scrum is the most suitable process model when developing a product. This blog post will illustrate the different roles with metaphors from a baseball game. Photo by http://www.flickr.com/photos/battlecreekcvb/
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Marketing Controlling
In our google analytics I saw that for “marketing controlling” and “online business blog” our incentergy pages are often shown but not often clicked because we are not shown on […]
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What can we guess from an email address?
This blog post will show how much data you can interfer from an arbitrary email sign up. You will be surprised how much data and how accurate a good bayesian […]
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How do women buy fashion?
Incentergy is working a lot together with fashion retailers and fashion brands. Therefore we have some good insights into customer behavior. This blog post will explain some behavior that we […]
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How to do lean marketing
This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically. I am currently reading […]
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Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV
When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc. This blog post will give an overview about the […]