Category: Optimization
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How to do lean marketing
This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically. I am currently reading […]
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Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV
When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc. This blog post will give an overview about the […]
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Optimal Marketing Budget Allocation with Non Linear Solving
In this blog post we will consider that you are already running around 10,000 campaigns across 5 different channels and you know which of these are running well and producing […]