Category: Psychology
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Series business value 4: Microservices, agile and team structure
This is the fourth part of the series microservices and business value. It will handle the most important part of your IT projects. The team structure.
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Softskills in project management
This article will give a short introduction about softskills and stress management in a project. This is necessary because if projects fail then in 80% of the cases it is […]
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Don’t be inefficient by accident 5 productivity tools you should use
This blog post will explain some tools that me and my team at Incentergy are applying for exceptional productivity. Most of them are not specific for IT and can be […]
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How to get the best price on ebay and get cheap gas. Optimal stopping strategies.
There are a lot of problems in the real world about perceiving the correct chance. Studies show that we humans are biased by fast decisions and that we are sometimes […]
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How do women buy fashion?
Incentergy is working a lot together with fashion retailers and fashion brands. Therefore we have some good insights into customer behavior. This blog post will explain some behavior that we […]
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What do customers want? 4 psychological studies every marketer should know
This blog post is about some recent studies about consumer psychology what they like and what they do not like. This gives some hints how an online merchant should behave […]
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Why you should establish a culture of uncertainty when taking business decisions
Business woman who is not certain what to do. Every company has to regularly take business decisions. It begins with hiring decisions, followed by budget allocation decisions over make-or-buy decisions and […]
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Do you offer too many products?
A few month ago I viewed a TED talk by Barry Schwartz the author of The paradox of choice – Why less is more. He began with a little story […]