Tag: choice-overload
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What do customers want? 4 psychological studies every marketer should know
This blog post is about some recent studies about consumer psychology what they like and what they do not like. This gives some hints how an online merchant should behave […]
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Do you offer too many products?
A few month ago I viewed a TED talk by Barry Schwartz the author of The paradox of choice – Why less is more. He began with a little story […]