Tag: multi-armed-bandit
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Programmatic buying in the ads industry
Some weeks ago I was in cologne on the dmexco and the current trend in the online marketing industry is programmatic buying. This blog post will explain how to use […]
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How to do optimal marketing budget allocation?
In this blog post we will show an example of the methods that the incentergy platform applies to do mathematically proven optimal decisions for online marketing budget allocations. The system […]