online marketing – Incentergy – Effizienzsteigerndes Projektmanagement

Programmatic buying in the ads industry

Some weeks ago I was in cologne on the dmexco and the current trend in the online marketing industry is programmatic buying. This blog post will explain how to use […]

2013-10-06

How to do lean marketing

This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically. I am currently reading […]

2013-09-16

Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV

When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc. This blog post will give an overview about the […]

2013-08-12

The online marketing process

Online marketing compared to offline marketing is one of the newer process sets in economics. Everybody has to learn new things quickly and the possibilities are growing every week. Some […]

2013-07-29

Optimal Marketing Budget Allocation with Non Linear Solving

In this blog post we will consider that you are already running around 10,000 campaigns across 5 different channels and you know which of these are running well and producing […]

2013-06-27

How to do optimal marketing budget allocation?

In this blog post we will show an example of the methods that the incentergy platform applies to do mathematically proven optimal decisions for online marketing budget allocations. The system […]

2013-06-09