Tag: spending
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How do women buy fashion?
Incentergy is working a lot together with fashion retailers and fashion brands. Therefore we have some good insights into customer behavior. This blog post will explain some behavior that we […]
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Why multi channel attribution is a self-fulfilling-prophecy
In the last 3 years the online tracking tools like Google Analytics, Omniture, Kissmetrics or CoreMetrics made a lot of progress. Besides normal click counting they more and more turned […]